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ÓPTICA ESPECIALISTA
Reformulação de Identidade Visual
A Óptica Especialista é uma loja de vanguarda, com mais de 40 anos de tradição. O objetivo deste projeto de rebranding era traduzir o dinamismo da loja e evidenciar a sua especialidade: encontrar o estilo, o design e a tecnologia perfeitos para seus clientes. O caractere "ó" (de óptica e de "óh!") representa o olhar. Essa associação, que empresa o "olho" da letra "ó", fica evidente em um piscar de olhos. A variação de estilos tipográficos representa a pluralidade de olhares e faz com que o sistema de identidade visual seja vivo, mutável e extremamente flexível.
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Ambiência
Juntamente com a nova identidade visual, foi desenvolvido um projeto de ambiência, que contempla toda a sinalização e elementos gráficos de identificação interna e externa da loja.
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